The Vivino 5-Star Rating System: What You Need To Know

We’ll explain how useful Vivino ratings are, how they are changing the wine industry, and how you can use them to find world-class wines.

Vivino uses a 5-star rating system in which users can rate wines 1 through 5 stars. 

We’ll explain how useful Vivino ratings are, how they are changing the wine industry, and how you can use them to find world-class wines.

Wine experts have traditionally used a 100-point scoring system:
  • 90+ point wines are superior wines.
  • 95+ point wines are extraordinary wines.
We looked at over 100,000 expert ratings and how they compare to Vivino ratings. Here’s how Robert Parker, Wine Enthusiast, and others compare to Vivino. A 4.0 Vivino rating correlates with a 90 point expert rating:


Vivino ratings carry distinct advantages over expert ratings. Here are two:

  1. More volume: There are 370,000 wines with an expert rating. Compare that to Vivino, in which there are 1,470,000 wines with at least 10 user-ratings.
  2. Low ratings are actually published: Experts rarely publish poor ratings. The result is that even average wines (Vivino 3.6 wines) have high expert ratings. This makes it difficult to find distinguished wines.

With Vivino, wines have a wide range of ratings, so you know when you’re buying a great wine versus an average wine.

How much do Vivino ratings vary? Here is the distribution of Vivino wine ratings:



The average Vivino rating is a 3.6. Wines are normally distributed, in which it is increasingly rarer to find wines that are incrementally better or worse than a 3.6 wine.


A 4.0 wine is an 85th percentile wine: meaning that Vivino 4.0 wines are better than 85 percent of other wines out there, and only 15 percent of wines are better. Want to get an even better wine? Vivino 4.5 wines are 99th percentile wines: wines rated 4.5 and above are rare and extraordinary.



At Vivino, we know the rating of most wines on the market, thanks to over 24 million users trying and rating wines all over the world. Please join in the fun and rate wines, too. This helps us learn your taste preferences, recommend wines tailored to your tastes, and aid you in finding great wines.

Source: https://www.vivino.com/wine-news/vivino-5-star-rating-system

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